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PLANET HOLLYWOOD
Planet Hollywood, a theme restaurant chain inspired by the popular portrayal of Hollywood, was launched in New York on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Bruce Willis, Arnold Schwarzenegger, and Demi Moore.
It was a brainchild of Robert Earl. The stars received stock options at rock bottom price in exchange for their endorsement, thus they could be billed as legal owners. In April 1996, Planet Hollywood went public. The company has gone bankrupt twice. Its share price reached all time high of $32 on the first day of trading and went down to less than $1 by 1999. When Planet Hollywood went international, stores opened up in major cities such as Paris, Sydney, Tokyo, London, Toronto (closed in 2006) and other cities throughout the world.
Casinos
The Aladdin Casino Resort in Las Vegas, NV will be rebranded the Planet Hollywood Las Vegas resort and will be operated by Starwood Hotel and Resorts. A 2006 opening is planned.
In addition, the groundbreaking ceremony for the new The Planet Hollywood Tower by Westgate, the world's first vacation ownership resort directly connected to a major resort hotel and casino complex, took place on January 19, 2006. The 50-story luxury vacation ownership and condominium tower will be located on the corner of Harmon Avenue and Audrey Lane and will include over 1,200 units ranging in size from one to four bedrooms. The top four stories will comprise 28 luxury condominiums ranging in size from 4,000 square feet (372 m²) to 10,000 square feet (929 m²). Prices on the top floors start at US$4 million. The project is scheduled to be complete in 2007.
Restaurants
United States
Other countries
Closed
Merchandise stores
External links
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