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PRESIDENT'S CHOICE
President's Choice (or "PC") is the upscale private label brand of Loblaw Companies Limited, covering a wide variety of food, drinks and other products. PC products cover nearly every food category except most dairy, wine and baked goods.
While many store brands (including Loblaws' own value brand No Name) provide low-cost versions of brand-name products, many PC products have no equivalent brand-name product and are marketed as being on the same level. The brand is regularly used as a "unity" brand across the various banners operated by Loblaw, instead of using the banners themselves, for such purposes as national advertising or in-store financial services operations (President's Choice Financial). It is arguably for this reason that Loblaw has not yet found a need to consolidate its multiple banners, as have many retail chains in similar situations.
Availability
In Canada, PC products are available only through Loblaw-owned or -supplied stores: Loblaws, Zehrs, Fortinos, Maxi, Provigo, The Real Canadian Superstore, No Frills (grocery store) (Ontario), Atlantic Superstore, Dominion (Newfoundland and Labrador), Extra Foods (Western Canada), and The Real Canadian Wholesale Club (Western Canada). Some PC products are available in Fred Meyer stores in the United States and may still occasionally be found elsewhere. PC brands can also be found as far as Hong Kong at the PARKnSHOP supermarkets. Some products are now available in Esso gas stations in the GTA.
Product lines
- Teddy's Choice - products for infants
- Mini Chefs - food for 5 to 10 year-olds
- Organics
- Blue Menu - aim to be both healthy and flavorful, though some Blue Menu items are of questionable nutritional value[1].
External link
References
- ^ "Frozen Promises", Center for Science in the Public Interest [1]
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